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Piaggio Vehicles Private Limited

About Piaggio

Piaggio Vehicles Pvt. Ltd. is a leader in 3 wheeler cargo and diesel passenger segment. It owns legendary brands like Apé, Porter, Vespa and Aprilia. Its product range comes with latest technology, best-in-class mileage, best-in-class warranty and fuel variants Diesel, CNG, LPG and Petrol.

Piaggio Vehicles Private Limited (PVPL), the pioneer of 3-wheeler goods transportation in India, is today the no. 1 in its class. By setting global standards in vehicle performance and customer service, it has revolutionized the 3 wheeler cargo segment in India. Today the company offers a range of passenger and cargo vehicles for many customized applications.

PVPL is a 100% subsidiary of Piaggio & C. s.p.a. of Italy, the inventor of 3-wheelers. PVPL commenced its Indian operations in the year 1999 with the launch of the brand Apé which was an instant success and has grown from strength to strength over the years. Its superior product features and benefits coupled with world class customer service has earned Apé a loyal & growing customer base. Apé is firmly established in the hearts and minds of customers as a dependable brand that helps them maximize their business earnings. Apé vehicles are engineered for higher fuel efficiency, rugged performance and outstanding load carrying capability. Living up to Piaggio’s core philosophy, all PVPL vehicles conform to the most stringent emission norms.

Piaggio success in Indian market can also be attributed to advanced R&D center, modern manufacturing unit and stellar network. Today more than 27 Lac Indian transporters have trusted Piaggio Apé and Porter for total dependability, reliability and profitability. Today, over 300,000 tonnes of cargo is transported daily across the country on the Apé.

Piaggio India has successfully introduced state-of-the-art products with world class technology in India. Its reputation is built on its efficient network of over 1100 touch points across India, providing world class Customer Care

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Piaggio Vehicles Private Limited Basic Fact

CEODiego Graffi
Nature of BusinessManufacturer
Foundation Year1998
Number of Employee2001 to 5000 People
Annual TurnoverRs. 1000 - 5000 Crore
Corporate Identification Number (CIN)U34102MH1998PTC113606
GST Number27AABCP1225G1ZT
Legal CheckLimited Company (Ltd./Pvt.Ltd.)


To be the no. 1 and the most profitable global player with world - class quality technology leadership in the light commercial vehicle category offering transportation solution for specific customer needs.

To be perceived as a unique, high- impact, fast response, innovative and growth oriented company which is known around the for its unmatched level of excellence.


To become a market leader in the light transportation vehicle segment, and achieve the status of world-class company which manufactures & markets a wide range of high quality product to the total satisfaction of customer in the domestic and overseas market by ensuring:

  • Low cost of manufacture
  • Highly profitable growth
  • Sustainable domestic & global competition
  • Maximized stake holder's satisfaction and pride
  • Business ethics


In a span of 20 years, PVPL has spread its wings all over India. The phenomenal growth in our vehicle sales is substantially linked to and well-supported by our robust infrastructure. The company employs over 3500 people and is acknowledged as the pace setter in technologically advanced and highly dependable transportation solutions.

Our sprawling Manufacturing Unit at Baramati, Maharashtra is working to capacity producing small commercial vehicles for India and select international markets.

The state-of-the-art Plant is supported by the R&D Centre, recognized by the Govt. of India. The corporate office in Pune coordinates smooth functioning of all the units. A chain of 19 regional offices strategically located in select cities helps cover each state better. The Regional Offices facilitate macro control over the markets. PVPL interfaces with its customers through a vast distribution network of 1100 touch points.