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Mayuri Dealer

Saera Electric Auto Private Limited

About Mayuri

Commenced in the year 1981, Saera Electric Auto Pvt Ltd is one of the famous names in the market. The head office of our business is located in New Delhi, Delhi. Enriched by our vast industrial experience in this business, we are involved in manufacturing an enormous quality range of Passenger Rickshaw and Cargo Rickshaw. We also execute Rinsing Service, Phosphating Service and many more. Moreover, to get an appropriate idea about the demands of customers, our experts periodically conduct the market surveys on regular intervals. By offering remarkable and desired solutions, we aim at satisfying our esteemed customers immensely. Customers have shown their trust and as a result of which, we are repetitively getting orders from the large clientele.

The company activities were initiated four decades ago by our group chairman Mr. V.K. Kapoor, a mechanical engineering graduate from the India Institute of Technology, Kanpur, India by operating Harvester Combines on custom hiring basis in India. The company was the first to introduce Harvester Combines in our country. In 1981 the company started manufacturing the BLADES of Harvester Combines and opted to go in for the manufacturing of more components of Harvester Combines when they started supplying blades, Knife guards, grain tank, worm shafts, feeder housing, adjustable sieves, wheat and paddy threshing drum etc to M/S ESPI Industrial Corporation in the year 1983.

Since then the company has diversified its activities into agriculture spare parts, automobiles and manufacturing spare parts for companies like M/S Maruti Suzuki Udyog Ltd., Mahindra & Mahindra, M/S Carraro, M/S New Holland Tractors. The company’s high-level quality standards were recognized by these renowned manufacturers who have further increased their business with us.

With the company’s thrust for innovation and new development, Saera Electric Auto Pvt. Ltd was born which started manufacturing battery operated tricycles in NCR region, popularly termed as “E-Rickshaws”.

We proudly claim to be India’s first company to launch/introduce this innovative product in the country.

These E-Rickshaws were primarily developed to save fuel to enhance the economy of the country by reducing the import on fuel and also save foreign exchange.

The company has several manufacturing units in the NCR region with all modern machines, equipment and testing facilities conforming to International standards. These facilities are run by a group of professionally trained and qualified managers and engineers. The company also boasts of a rigorous R & D department which constantly works on improved quality, cost reduction and new products and models.

Chairman Profile

Saera group of Industries was started by our beloved chairman Mr. Vijay Kapoor in the year 1973 who graduated from one of the premier institutes of India, Indian Institute of Technology, Kanpur, in 1972.

Mr. Vijay Kapoor had envisioned his country free from the shackles of poverty and also a system where a man pulls a man. This pushed him to develop a product/vehicle which was eco-friendly, low cost and required almost zero human effort which led to the birth of Battery Operated Rickshaws in India. He believed that this would provide self-employment to thousands of people and upgrade their status in society as they would be able to earn better and in a more dignified way.

He also emphasized that this would save our fuel import bills and thus save our foreign exchange.

For his invaluable commitment, dedication and contribution towards the society, our beloved chairman has been honored several prestigious awards-

  • Rajiv Gandhi Quami Ekta Award 2011
  • Indira Gandhi Priyadarshini Award 2010 for his outstanding services, achievements and contribution to the society.
  • Media Excellence award- Param Shree 2010, 2011 in appreciation for efforts to the field of journalism

Basic Fact

CEONitin Kapoor and Mansi Kapoor
Nature of BusinessManufacturer, Exporter, Service Provider
Foundation Year2011
Number of Employee101 to 500 People
Annual TurnoverRs. 25 - 50 Crore
Corporate Identification Number (CIN)U50300DL2011PTC223868
GST Number07AAQCS1957D1Z4
Legal CheckLimited Company (Ltd./Pvt.Ltd.)


Our team comprises of engineers, technocrats, quality auditors, skilled & unskilled manpower and other skilled labors. This team of well qualified, experienced and skilled professionals put their best efforts to meet up the demands of clients and to achieve company’s goals. Our team of engineers work in close coordination with our esteemed clients to improve the quality of our diversified range of machinery and equipment. We are appreciated and applauded by our clients for our team effort and innovative techniques to improve the quality of our products.

Why Mayuri?

India's No1 Erickshaw Brand

  • First Company to ideate and execute the concept of Erickshaw.
  • More than 2,00,000 Mayuris on still counting.
  • India’s First ICAT approved Erickshaw.
  • Best in Class Manufacturing Facility.
  • Most Trusted brand in Erickshaw Category.
  • Capacity to produce 300+ Vehicles per day.

India's Most Searched brand on Google in Erickshaw Category

  • 90% indigenous product
  • Best quality products compared to Chinese counterparts
  • 100% availability of genuine and quality spare parts for all E-Rickshaw models
  • Post Sales Service Support for service through out the country.
  • Specialized training sessions and modules for assembly and service of E-Rickshaws
  • Dedicated Vehicle Designing Team for customized E-Rickshaws, new designs and new models
  • Dedicated R&D Department for constant improvement and upgrading of E-Rickshaws
  • Rigorous Quality Inspection team at dispatch site
  • State-of-art manufacturing facilities in Delhi-NCR.
  • We value customer feedback and incorporate the same in our existing and new models.


Since the establishment of our firm, we have constructed a classy infrastructure at our accommodation to have systematic business related activities. The infrastructure is equipped with superior production machines and latest technologies that support us to manufacture the products in huge quantities. These equipment are maintained time to time by our professionals to have their smooth functioning. Apart from these, we have divided the entire unit into various departments such as:

  • Manufacturing Department
  • Sales Department
  • Administrative Department
  • Logistics
  • R & D


By using the best of resources at hand, we will change lives of the people who are directly or indirectly connected to us, our products and our businesses.

Our responsible business practices involve people from all spheres of life. Our commitment to green and sustainable business is bringing eco friendly technologies and awareness into the mainstream through our manufacturing processes.

Professional Culture

We always engage the best people for a job and give them the space, freedom and the opportunity to excel. We encourage out of the box thinking and entrepreneurial skills with accountability at different levels.

Customer is KING

Our core reason for existence is the CUSTOMER. We are what we are only because of them. We will respond to the changing customer preferences and tastes to serve them better and faster.


Quality is the key to delivering value for money to our customers. We will dedicatedly drive our processes to achieve and deliver the best make, the very first time.


We will respect and value all the people who join us. We will take utmost care of their dignity, valuable time and dedicated efforts to nurture a culture of faith and transparency.

Awards & Recognition

Inaugurated by:

  • Shri. Narendra Modi JI, The Prime Minister Of India
  • Shri. Nitin Gadkari JI, The Transport Minister
  • Shri. Akhilesh Yadav JI, The Chief Minister Of UP
  • Shri. Kalraj Mishra JI, The Indian Union Cabinet Minister

Brands We Deal In

Brand in which we deal in:

  • Mayuri

Chairman's Message

We take pride in being one of the pioneer firms in battery operated vehicle in India, having achieved remarkable growth over the last three decades and contributing significantly to make the country green. The Company has attained prominence as a leader in the field of electric vehicles through competence, competitiveness and timely delivery with highest quality standards and recognized safety performance. We have a long tradition of serving our valued customers to their complete satisfaction through efficient, management and excellent workmanship, which we continue to maintain with our untiring efforts.

In an era of advanced technologies and new techniques, we continuously strive for innovation and enhanced efficiency.

Offering services spanning a wide range of battery operated vehicles; Saera Electric Auto Pvt. Ltd is the preferred choice of many customers because of its reliability and commitment to quality and safety.

As we look to the years ahead we renew our pledge to remain committed to excellence, keep abreast of changes and innovations, adopt better management and production techniques and successfully overcome all challenges before us.